Our Management Team

With our clients’ needs always first in our minds, BLS Eldercare is proud to offer a group of professionals specializing in the unique financial issues that families face in making eldercare decisions. From our financial advisors to our administrative staff, we are here to provide financial peace of mind.

Barbara Steinberg – Founder, Managing Member - Barbara is a Certified Financial Planner™ and Registered Financial Gerontologist™. As a Certified Financial Planner™, Barbara is bound by the highest ethical standards in the financial industry. Barbara obtained her CFP™ in 1994 by taking 6 college-level courses and passing a 10 hour comprehensive exam. To maintain her CFP® certification, she is required to take 30 hours of continuing education every two years, including a specified course in ethics. To obtain the Registered Financial Gerontologist™ designation, Barbara attended courses given by leading academics and practitioners at the University of North Carolina. She passed the comprehensive certification with distinction.

Barbara graduated from the State University of New York, Downstate Medical Center with a BS in Medical Computer Science. She received an MS in Electrical Engineering from Columbia University. She also holds an MBA from Fairleigh Dickinson University. Barbara stands out for her caring, compassionate approach to working with families. She recognizes that caring for a loved one is challenging and stressful. Having personally conquered bipolar disorder, Barbara understands what it is like to experience severe cognitive impairment and be unable to function independently. She had the good fortune to overcome her illness and go on to create a nationally-recognized company that serves others.

A popular speaker on Paying for Long Term Care, Barbara is also the financial expert for the website www.caring.com. She has been quoted in Money Magazine about Continuing Care Retirement Communities and on www.bankrate.com about Paying for Assisted Living. Barbara can be reached at 973-406-7100 x301 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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Valentine Moroz – Chief Financial Officer - As a private advisor for entrepreneurs, Valentine has advised growing companies on fund raising, strategy and business development in technology, real estate, agriculture, software, and mechanical component sectors in the USA, Eastern Europe, Latin America and Southeast Asia. Prior to founding Bluefront Capital, Valentine gained extensive capital markets experience holding positions with K2 Advisors, State Street Associates, State Street Global Markets, Tripoint Asset Management and Fidelity Investments.

Valentine holds a B.S. in Business Management with concentrations in Entrepreneurship, Computational Finance and Quantitative Analysis from Babson College.

Valentine can be reached at 646-755-9833 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it